Made Just For You

BUTTAFLY JEANS & APPAREL




MISSION

To Outfit the Lady Bosses! Established in 2014, ButtaFly Jeans & Apparel specialized in denim and fitness clothing for curvaceous body types. The women that the brand believed were not being marketed to and supported by the typical designers. The styles carried were typically Colombian and Brazilian inspired fashions.

The multi-platform brand was both an online store and a direct sales platform for brand ambassadors worldwide. ButtaFly Jeans also worked with local gyms, fitness studios, and social outlets as consignment vendors and to promote its message of body confidence, healthy living, and female entrepreneurship. The brand group, HerGroup https://www.facebook.com/groups/hergroupbybuttaflyjeans/ is a forum on Facebook and Pinterest to connect with our audience and for our fans to connect with one another.

ButtaFly Jeans & Apparel was a start-up e-commerce platform based in Chicago operated by Ehren Muhammad. Muhammad was also the co-founder of the brand and designed the logo.

OUR FOUNDER

The goal of the brand was to provide a fresh new take on a model that helped build a community of bosses. Use the universal love of fashion, to build a community of ambitious, social, business savvy leaders. 

Diversity and inclusion was at the heart of what we built at ButtaFly Jeans. I appreciate and thank everyone for being apart of something beautiful. - Ehren Muhammad, Jan. 1, 2019

BUTTAFLY JEANS PHOTOSHOOTS 2014 BTS


Gallery 2

WE NEED MORE LADY BOSSES

We need more lady bosses!

The term, “The clothes make the man”, is often misinterpreted. When someone enjoys what they are wearing, they feel more confident and delighted with themselves and the world is at their fingertips. This is the goal of ButtaFly Jeans & Apparel and the vision of founder, Ehren Muhammad. Empowering women through the clothes they wear, either casual or recreational, an empowered woman can change the world, in the right pair of jeans or course.

Empowering female entrepreneurship

More than just fashion, we knew that by designing a platform for ambitious women to start their own empires; where they network, share what they have learned, and grow together then we would help fill the void of female business leadership.  ButtaFly Jeans has 2 forms for women to become their own bosses and start making a difference and money.


Our Brand Ambassador Program


·        Individuals with a strong social media presence and outgoing personality receive a promotional code to post wearing and promoting ButtaFly Jeans apparel. In exchange, they receive a 10% commission of every sale when their code is used. Also, they get free clothes every month.


Our Consignment Vendor Program


·        A great way to bring in additional income for those with a full-time position or have another small business already; ButtaFly Jeans will send a small inventory of products for the vendor for the too sale at a retail price. The vendor and ButtaFly Jeans split the retail revenue.


These programs were created to help develop new entrepreneurs and give established business owners a new revenue stream. When women win in business, everyone wins is the stance that ButtaFly Jeans Owner & Co-Founder, Ehren Muhammad has taken. The fact is that under-served and struggling communities see substantial improvements when the women in these areas are educated and have prominent roles in business. And nothing beats owning a business and helping their entire community.


Fashion has no type

Fashion for those with curves and those that want them; no one type – all figures and shapes are catered to. The styles of ButtaFly Jeans apparel was crafted with the idea that all women should enjoy what they wear and feel confident about it.


From casual fashion, such as jeans, summer dresses, leggings and swimwear designed for all women. All women are not alike and neither should their fashion selection. Your fashion is unique as you feel. Too fitness apparel designed for the most intense training session, but sporty and stylish for a young lady to rock when hanging out with friends. Everything from compression style to breathable, flexible cotton blends, ButtaFly Jeans clothing is crafted with quality materials and durable for the lifestyle of a lady boss.


Making a dream a reality

Raised by a single mother on the Southside of Chicago, Ehren Muhammad saw his mother struggle to provide for both him and his older sister. But she did provide a place to live and solid upbringing without fail. Moreover, he saw her place her dreams of being a painter on the backburner in order to pay for him to go to school. Muhammad wanted to draw and design, but pursued a career in marketing instead. Although fate changed his path when he started marketing for local musicians. The idea came to him and his business partner at the time, ButtaFly Jeans.


– Ehren Muhammad, ButtaFly Jeans & Apparel, LLC CEO 2018


Click Here to Watch The Origin of ButtaFly Jeans

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